The Rikuzentakata City Tourism and Products Association is an organization that plans, implements, and improves attractive tourism for both tourists and the local community, based on the city's history, climate, culture, and industry. The association promotes Rikuzentakata's tourism and products, develops tourist attractions, and manages events, etc., in cooperation with Rikuzentakata City and local businesses, etc., to provide a more attractive tourist experience to visitors.